Camp Leaders Announced as BYTA Finalists for Second Consecutive Year

[Liverpool, U.K: 16/10/24] Camp Leaders are delighted to be named as finalists for the second year running at the British Youth Travel Awards by BETA UK.

With nominations for 'Best Customer Service' (which Camp Leaders also won last year) and 'Best Marketing', it highlights the positive impact on cultural exchange from numerous business areas.

With nearly all Camp Leaders staff having worked at summer camp themselves, there's an immense pride in the customer service approach. Everyone understands the applicants' journey, as it's the same path they took. Our customer service isn't just from a handbook of how we should do things; it's about facilitating a new personal journey using past experience in a way that keeps a human touch throughout. This personal experience is the cornerstone of the Camp Leaders approach.

The proof for Camp Leaders is in the results, with summer 2024 being the biggest-ever summer in sending applicants to U.S. summer camp. Additionally, Camp Leaders remains the highest-rated summer camp agency on TrustPilot, with the most reviews and 5-star ratings within the industry, highlighting that applicants believe the approach to customer service is right for them.

To be recognised for winning the 'Best Customer Service award last year and also nominated again this year is a massive source of pride that applicants and the industry alike appreciate the Camp Leaders approach.

Another essential element in Camp Leaders' customer-first approach is our commitment to marketing. Innovation is a core value displayed through the launch of the brand-new Camp Leaders websites. The massive undertaking included a new website build and hiring a UI/UX team to work alongside our existing technology and marketing teams to create a bespoke, customer-first experience. The task included the leading site and 13 accompanying country-specific sites, with a near quarter of a million-pound ongoing investment highlighting our commitment to giving applicants the best possible experience.

Jess Kennedy, the UK/IE Director, said, "We are incredibly proud to be shortlisted for the BETA Awards in both the Best Customer Service and Best Marketing categories. The BETA Awards are always a highlight of our year, and we're honoured by the recognition among such great companies. We're looking forward to catching up with familiar faces and making new connections at the event in November!

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‍For more information about this topic, please email press enquiries to press@smallerearth.com.

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About Smaller Earth

Smaller Earth delivers life-changing experiences through summer camp placements.

Established in 1999 in Liverpool, England, Smaller Earth Group is now the leading global provider of cultural exchange programs and technology.

It operates seven brands across 14 countries with a strong presence in the U.K., Europe, North America, South America and Asia Pacific.

Smaller Earth, Camp Leaders, Camp Canada, Cleversteam, Resort Leaders, Adventure China, and American Camp Co have gone on to impact the lives of 100,000s of applicants who have gone on cultural exchange programmes globally, alongside the countless number of communities they've positively impacted.

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You can find more information on Smaller Earth Group at: https://www.smallerearthgroup.com