About Smaller Earth Group

We're a growing international group of brands guided by a shared set of values, purpose and vision. Each brand has a different story, but they've all had similar roads - their success is due to the passion and dedication of people who dared to make a difference.
Our Brands
100,000+
global participants since 1999
7
cultural exchange programs
150+
staff members globally
17
territories

From a back bedroom in Liverpool we've come pretty far.

We started our journey in 1999 when a young camp counselor named Chris Arnold arrived back home to Liverpool, England, after spending an incredible summer at camp in America. Inspired by his experience, Chris made a decision that would change his life. With help and guidance from Dave Robinson, a close friend who had originally told Chris about summer camp, the Camp Leaders brand was born.



2007 brought with it the launch of our cultural exchange umbrella brand Smaller Earth. It was clear that life-changing experiences were not just limited to America. With our values in mind, we expanded to new territories and introduced a range of international travel programmes all connected by that common theme; to positively impact.



As we continued to grow, we established Smaller Earth Group to provide a head office platform focused on expanding our brand portfolio whilst offering strategy, support and centralised services such as marketing, operations and accounting.



From then, we have expanded across 14 countries and developed new brands such as Cleversteam, a technology company, with a now market leading cultural CRM.



In 2018, Smaller Earth partnered with NYQUEST, the market leader of international summer camp staffing in Canada to create a joint venture, Camp Canada.



After two unprecedented years of pandemic and the most challenging time in the history of the company, Smaller Earth Group have rebuilt its brands from the ground up, focusing on innovation and delivering an exceptional customer experience.

Smaller Earth Group founders Chris Arnold (right) and Dave Robinson (left), photographed in 1999
Smaller Earth Group founders Chris Arnold (left) and Dave Robinson (right), photographed in 2023

We inspire people to go further

Fuelled by talented, passionate people who are committed to our purpose, values and vision we've expanded to more than a dozen countries across 5 continents.
OUR PURPOSE
Inspire people to go further.
We share our purpose across the globe, intending to inspire and encourage discovery.
OUR VALUES
Ambition,
Excellence,
Innovation,
Passion,
Resilience,
Self Development
and
Trustworthiness.
Our values influence the decisions we make, and guide us to do what's right, instead of what's easy.
OUR VISION
Be the global leaders in life-changing cultural exchange by 2030.
Through living our purpose, we believe we can achieve our vision; be global leaders in life-changing cultural exchange.

Meet the team

Our team is made up of passionate, dedicated individuals from all around the world. They all bring something unique to the table - but it's their willingness to work together that truly makes Smaller Earth what it is.

Leadership

Iza Gyuricza
Chief Executive Officer
Dean Maddocks
Chief Marketing Officer
Lee Cunliffe
Chief Financial Officer
Ross Beale
Chief Technology Officer
Alex Fekete
Sales Director
Natalie Brown
Int. Financial Controller
Ivy Cohen Altman
Camp Leaders Director
Michael Peters
Global Chief Operations Officer
Andy Callendar
US Chief Operations Officer

Marketing

Josh Pierce
Senior Paid Advertising Specialist
Jack Green
Senior Creative
Mike Haycock
Senior Marketing Specialist
Byran Ferrol
Senior Video Producer
Ben Ashurst
Content Creator
Roland Polanyi
Content Marketing Manager
Daniel Stomp
Paid Advertising Specialist (CEU)

Technology

Mike Hart
Principal Engineer
Adam Maddocks
Product Manager
Rinchen Tuladhar
Software Developer
Steve Batcup
Software Developer
Ruoxin You
UX/UI Designer
Rory Horgan
UX/UI Designer

Finance

Daniel Mckie
Financial Operations
Sean Eyres
Accounts Assistant

Operations

Laura Newton
Operations Manager
Dani Montenegro
Senior Operations Manager
Anna Roscoe
Junior Operations Manager