Marketing Coordinator Mexico

Overview

We are looking for a creative and organized Marketing Coordinator to help grow Resort Leaders Mexico and Camp Leaders Mexico.

In this role, you will:

• Create content for social media, email campaigns, and marketing materials.
• Translate and adapt global content to make it relevant for people in Mexico.
• Manage social media and connect with our online community.
• Support paid advertising campaigns by creating content that performs well.

This is a great opportunity for someone who loves content creation, marketing, and working with international teams. If you enjoy social media, storytelling, and helping young people explore the world, this role is for you.

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About Smaller Earth Group

Smaller Earth Group is a global leader in life-changing cultural exchange, dedicated to inspiring people to go further. Since our founding in Liverpool in 1999, we’ve grown to operate 10 brands across 18 markets, including core programs like Camp Leaders, Resort Leaders, and Camp Canada, that create meaningful opportunities worldwide.

We recently became an Employee Ownership Trust (EOT), a milestone that reflects our commitment to putting people at the heart of our business. As an employee-owned company, every team member plays a key role in shaping our future and shares in our collective success.

At Smaller Earth, we foster a culture of collaboration, ambition, and purpose. Whether you’re contributing to strategic initiatives or working on exciting projects, you’ll be part of a supportive team that encourages growth and celebrates achievements.

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Responsibilites

Content Creation & Social

• Create engaging content (posts, videos, images) for Resort Leaders Mexico and Camp Leaders Mexico.
• Manage social media accounts (Facebook, Instagram, TikTok, etc.).
• Respond to messages and comments to build a strong online community.
• Be comfortable appearing on camera to make video content for our audience.

Email Marketing

• Create and send email campaigns to engage potential participants.
• Segment audiences and send personalized emails based on their interests.
• Analyze email performance to improve engagement and open rates.

Translation & Localization

• Translate and adapt content from English to Spanish to make it relevant for the Mexican market.
• Ensure the tone and message feel natural and engaging for people in Mexico.
• Work with the global marketing team to keep branding consistent.

Paid Marketing Support

• Help create content for ads and landing pages.
• Work with the Paid Advertising Team to improve campaign results.

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Who We’re Looking For

• Bilingual (Spanish & English): You can write and speak clearly in both languages.
• Content Creator: You have experience making engaging social media posts, videos, and emails.
• Social Media Knowledge: You understand how to grow an audience and use insights to improve content.
• Email Marketing Skills: You know how to create and manage email campaigns.
• Marketing & Communication Background: You have experience in marketing, digital media, or communications.
• Cultural Awareness: You understand Mexican culture and how to create content that feels authentic.
• Cultural Exchange Experience: If you have participated in a cultural exchange program, that’s a plus.

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